New Plan, New Brand

Jun 29, 2021

Norwalk Redevelopment Launches Strategic Plan and New Branding

The Strategic Plan

In 2020, the agency Executive Director, Brian Bidolli, led a three-phased process — discovery, design and deployment — to engage the community in producing a new strategic plan for Norwalk Redevelopment. The discovery phase included taking an inventory of existing plans and projects, talking with key community stakeholders, and establishing three advisory committees to represent: the public, the business community, and the city. This process also included several surveys and community outreach and engagement. The design included organizational analysis, policy recommendations and an implementation and performance matrix. Deployment was multi-pronged and included internet and traditional media.


The final plan was introduced to the public in an online public meeting. Mr. Bidolli gave a presentation with an overview of the plan.


The plan is focused on implementation and project prioritization, given the depth and quality of existing plans. During the discovery phase, a comprehensive review of past plans was conducted and input was obtained from stakeholders, through interviews, surveys and workshops. An analytical engine was used in surveys to rank projects and an analysis was completed to prioritize key projects in Norwalk through 2025.


Board member, Mr. Igneri said, “This is a wonderful project, that helped me better understand the work and value of Norwalk Redevelopment.”


New Brand

During the development of the strategic plan, the agency embarked on creating a new brand that better reflects its updated strategy with a focus on performance, technology, community and redevelopment. The new brand began rolling out in the Spring of 2021.

More Info

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